In Association with Amazon.com






Architects of the Web : 1,000 Days That Built the Future of Business

Robert H. Reid


The first overview of the rapidly emerging World Wide Web industry provides a basic understanding of the function of the Web, as well as a clear picture of its remarkable potential in education, commerce, and education. 50,000 first printing. $75,000 ad/promo.



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Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web

Evan I. Schwartz


Explains in nine essential principles how to market a business on the Internet, providing insights and practical information while profiling the habits of Web users. 35,000 first printing. $35,000 ad/promo. Tour.



Enterprise One to One : Tools for Competing in the Interactive Age

Don Peppers, Martha Rogers


The authors of The One to One Future show any company how to implement their celebrated marketing approach--selling more products by targeting fewer customers individually--in order to increase productivity and competitiveness. 50,000 first printing. Tour.



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Net Gain : Expanding Markets Through Virtual Communities

John Hagel, Arthur Armstrong


"Net Gain" is the first book to identify where the next level of value lies on the Internet. Hagel and Armstrong lay out the first economic model quantifying the revenue potential and the investment required to build a successful virtual community. "The best book on building businesses in the community-oriented environment of the Net. . . . A virtuoso effort".--"Digital Media" Pub: 2/97.



Creating Killer Web Sites : The Art of Third-Generation Site Design

David Siegel


This high-quality, full-color guide places an emphasis on good typography, clean graphics, site architecture, and information design.



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Creating Great Web Graphics

Laurie McCanna


Explains how to create eye-catching, quality graphics for World Wide Web sites, with step-by-step directions on how to create icons, type, background tiles, and images that work within Web protocols. Original. (Intermediate).



Designing Web Graphics 2

Lynda Weinman


A total revision of the bestselling book on preparing graphics for the Web, Designing Web Graphics.2 includes complete, updated coverage of the latest Web graphics technologies, including file formats, file sizes, file translations, resolution, and browser specific techniques.



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Deconstructing Web Graphics

Lynda Weinman


Deconstructing Web Graphics profiles top Web designers and programmers in order to demystify and analyze how they make decisions, solve complex issues, and create exceptional Web sites. Adding her own voice and digital design teaching experience to the book, best-selling author Lynda Weinman selects from her list of favorite Web sites. She walks you through how to read and understand the source code for each page, breaks down all of the technical elements, and describes the inside details straight from the designers and programmers who created the pages. This conversational and information-rich guide offers insight into Web design that is not found through any other means. Profiles of successful Web designers, programmers, photographers, and illustrators allow these people to share their tips, techniques, and recommendations. You'll bring your own Web design skills to a higher level through studying their experiences and working through the step-by-step tutorials and examples found in Deconstructing Web Graphics. This book is for you, if you want to learn about: * low bandwidth graphics * scanned imagery on the Web * colors that work across * platforms and browsers * custom Photoshopt brushes and patterns * artwork using ASCII * copyright issues * animated GIFs * lowsrc animation tricks * tables for alignment * invisible GIFs for spacers * frames for navigation * HTML tricks and workarounds * Java * JavaScript * CGI * forms processing * server push * client pull * Shockwave and Macromedia Director * sound and video files * VRML .



Coloring Web Graphics

Lynda Weinman, Bruce Heavin


Coloring Web Graphics is the essential Web-color book. It breaks down how the Web uses color and explains how to properly use color on the Web. The CD includes electronic color palettes that can be loaded into Photoshop and used in any graphics file. The colors for browser-safe use are printed in the book and also grouped in complementary sections for quick reference during the design process.



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Digital Character Animation

George Maestri


This book covers the essential information computer animators need to generate believable characters in 2D and 3D on the computer. The book covers the nuance and technique of character animation in great detail. CD contains Quicktime and AVI examples of multiple walk cycles, lip sync examples, and other techniques from the book; 3D models; texture maps; and software demos of programs that provide animation capabilities.



The CGI Book

William E. Weinman


Making CGI (Common Gateway Interface) easy to use, this book is a tutorial on understanding CGI scripting. It offers unique examples that provide real answers for today's environments. The site administrator learns how to develop and enhance Web pages and other Internet services by using CGI. The CD contains all the examples utilized and referred to in each of the book's chapters.



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GIF Animation Studio : Animating Your Web Site

Richard Koman


GIF animation is easy, doesn't rely on special software, doesn't require unique server configurations, and is relatively bandwidth-friendly. This book, with its color pages and remarkably simple text, provides everything you need to know to create interesting GIF animation for both Windows and Mac. Special case studies of Voyager Company, Pepsi, Ben & Jerry's and others provide many "Aha! That's how they did that!" moments. Includes a CD with fully functional versions of GIF Builder, GIF Construction Set and WebPainter, plus demos of other software and the actual files of animations covered in the book.



Shockwave Studio : Designing Multimedia for the Web

Bob Schmitt


This book shows Director users how to create compelling and functional Shockwave movies for Web sites. The author focuses on actual Shockwave movies, showing how the movies were created, and design considerations. The book provides and explains the actual source code for the movies. The CD includes a demo version of Director and other software, and sample files.



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Trapped in the Net : The Unanticipated Consequences of Computerization

Gene I. Rochlin


Trapped in the Net : The Unanticipated Consequences of Computerization; Gene I. Rochlin Voice mail . . . E-mail . . . Desktops . . . Laptops . . . the Web . . . Energy and resource expert Gene Rochlin takes a timely look at how technology is encroaching on our lives and eating away at individual control. He shows how we are having to make irreversible and at times harmful changes in our business, social, and personal lives to comply with the demands of information systems.



Release 2.0 : A Design for Living in the Digital Age

Esther Dyson


With a perspective that is at once authoritative and totally accessible, Esther Dyson, entrepreneur, high-tech industry analyst, government advisor, and recently named "most powerful woman in the Net-erati" (The New York Times Magazine) challenges readers with a visionary yet detailed view of the new digital society and provides the tools for them to think intelligently about its consequences in every aspect of their public and private lives.



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Growing Up Digital : The Rise of the Net Generation

Don Tapscott


Tapscott, who coined the term "Net Generation, " profiles this new group and tells how its use of digital technology is reshaping the way society and individuals interact. 15 illustrations.



How the Internet Works : Special Edition

Preston Gralla


How the Internet Works promises "an exciting visual journey down the highways and byways of the Internet," and it delivers. The book's high quality graphics and simple, succinct text make it the ideal book for beginners; however it still has much to offer for Net vets. This book is jam- packed with cool ways to visualize how the Net works. The first section visually explores how TCP/IP, Winsock, and other Net connectivity mysteries work. This section also helps you understand how e-mail addresses and domains work, what file types mean, and how information travels across the Net. Part 2 unravels the Net's underlying architecture, including good information on how routers work and what is meant by client/server architecture. The third section covers your own connection to the Net through an Internet Service Provider (ISP), and how ISDN, cable modems, and Web TV work. Part 4 discusses e-mail, spam, newsgroups, Internet Relay Chat (IRC), and Net phone calls. In part 5, youíll find out how other Net tools, such as gopher, telnet, WAIS, and FTP, can enhance your Net experience. The sixth section takes on the World Wide Web, including everything from how HTML works to image maps and forms. Part 7 looks at other Web features such as push technology, Java, ActiveX, and CGI scripting, while part 8 deals with multimedia on the Net. Part 9 shows you what intranets are and covers groupware, and shopping and searching the Net. The book wraps up with part 10, a chapter on Net security that covers firewalls, viruses, cookies, and other Web tracking devices, plus cryptography and parental controls.



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Law and Disorder in Cyberspace : Abolish the FCC and Let Common Law Rule the Telecosm

Peter W. Huber




The Death of Distance : How the Communications Revolution Will Change Our Lives

Frances Cairncross


What will be the most significant economic factor to shape our future? Renowned Economist writer Frances Cairncross proclaims that it's the "death of distance" caused by the communications revolution. This book suggests that everything will change within the next century, from our relationships with people to our home and work lives to our government. Because the Internet removes all geographic boundaries, Cairncross asserts that people and businesses will relocate wherever they want, making it difficult for countries to enforce tax laws. Governments will be under extreme pressure to offer the best public services to attract businesses and individuals. Cairncross also predicts that people's reading and writing skills will improve because they'll have to communicate effectively using electronic means.



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Internet Dreams : Archetypes, Myths, and Metaphors

Mark Stefik (Editor)


Internet Dreams illuminates not only how "the Net" is being created, but also stories about ourselves as our lives become electronically interconnected. Stefik explores some of the most provocative writings about the Internet to tease out the deeper metaphors








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