Morris Architects - The Library

Marketing: Relationships, Quality, Value

William G. Nickels and Marian Burk Wood

This new text presents an innovative framework for integrating basic marketing processes. Concepts are presented in the context of building relationships with customers and other stakeholders; special focus on quality and value. Small business, international, corporate, nonprofit examples bring marketing to life. Package includes Internet marketing cases, custom-produced video cases.

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The Loyalty Effect : The Hidden Force Behind Growth, Profits, and Lasting Value

Frederick F. Reichheld, Thomas Teal

U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees, and loyal owners.

Enterprise One to One : Tools for Competing in the Interactive Age

Don Peppers, Martha Rogers

The technological wave is making products smarter and changing what consumers buy, how they buy, and where their loyalty goes. Enterprise One to One can help your business stay in front of the wave. Our current technology makes it easy for businesses to build customer relationships. Businesses can now treat different customers differently; however, it's important to know how each customer wants to be treated. Peppers & Rogers explain how to harness technology to achieve competitive advantages in customer loyalty and unit margin. They show you how you can tell customers apart, remember them individually, and have them give feedback directly to you. They also display how mass customization technology enables businesses to customize products and services as a matter of routine. Enterprise One to One explains what kinds of strategies are applicable to what kinds of businesses and under what circumstances; how to retain customers and increase your share of each customer's business; how to create entirely new markets of individual customers who have diverse needs; how to make the transition to the interactive age, taking advantage of new technologies without being threatened by them.

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The One to One Future : Building Relationships One Customer at a Time

Don Peppers, Martha Rogers

Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business.

Marketing to the Affluent

Thomas J. Stanley

Get the true demographics, psychographics, buying and patronage habits of the wealthy from Marketing to the Affluent. Includes in-depth interviews with some of the nation's top sales and marketing professionals who have successfully identified affluent prospects.

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